ABA – STONIER GRADUATE SCHOOL OF BANKING
The Wharton School of Business
University of Pennsylvania
http://www.abastonier.com
The Wharton School of Business
University of Pennsylvania
http://www.abastonier.com
MULTICULTURAL BANKING
Luis G. Lobo
Executive Vice President
BB&T
Stonier Faculty Member
Past Chairman Stonier Board of Advisors
Past Chairman Stonier Board of Advisors
June 2015 Elective Class - 1.5 hour
OUTLINE
PURPOSE:
The purpose of the class is to create awareness of the vast
demographic shifts that are impacting the nation. The financial repercussions from the
behaviors of these populations will impact the economic growth of the
United States. The banking industry, as the
owner of financial knowledge, has the primary responsibility to engage these
non-traditional households, widely represented as individuals, families and
business entities. By 2030, minority populations become the majority, even as the birth rate has already shifted to 51% minority as of
August 2014.
STRUCTURE:
The class will be an interactive discussion between the
participants and led by the instructor responding to these major topics:
A.
The historical impact of immigration from the
founding of the republic through the modern era.
B.
Key distinguishing characteristics of the
African American, Asian and Latino communities.
C.
Identifying minority segments within branch
distribution markets.
D.
The HUGE role of the branch in acquiring and
serving multicultural clients through diverse and
integrated platforms.
integrated platforms.
E.
Sharing financial knowledge “where people ARE” –
a competitive advantage.
a.
The work place.
b.
The faith community.
c.
The education space.
d.
Bank branches.
F.
Client segmentation according to life-cycle needs
and financial resources.
MATERIALS:
A.V. platform with web connect.
PowerPoint presentation.
Copy of book “The Next America” for each participant.
AUDIENCE:
The class will be conducted for two (2) distinct classes of
approximately 15 students, both on the same day, for Monday June 8th,
2015.
Luis G. Lobo
Executive Vice President
BB&T Multicultural Banking
200 W. 2nd St.
Winston Salem, NC
27101
336-733-2663
www.LuisLobo.Biz
www.itisyourattitude.blogspot.com
www.itisyourattitude.blogspot.com
http://youtu.be/fe_JCmtZczs
